Mission
Help brands and creative teams decide which content is worth making, keep every piece on-brand at scale, and retain what each cycle teaches.
From market signals to on-brand content.
Content Engine powered by Market Intelligence
Make content decisions with market evidence, brand knowledge and human judgment in one connected workflow.
ContentHeat recommends. People decide.
Evidence
- Brand guideline
- Public context
- Hand-picked reference
Content Direction
What should the brand say next?
- Audience & insight
- Content Angle
- Visual world & copy guidance
Brand Check
Rules, sources and findings stay visible.
Human decision
Review the version. Keep the judgment.
Every piece connects to its Direction, evidence and Brand Kit.
Three gaps in how content decisions are made.
Brands do not lack ideas, agencies or AI tools. The gap lies in how teams choose a direction, keep it on-brand at scale, and retain what they learn.
Where the gaps sit
- Brief
- Direction
- Creation
- Approval
- Learning
Assumption-based Briefs
Directions come from opinions or global templates, not from what local audiences actually say.
Off-brand at Scale
More agencies and AI tools create more content, and more versions nobody can trace to a brand rule.
Loss of Creative Memory
Feedback, rationale and results never become shared knowledge. "Let's redo it, version 5."
The gap is not more content. It is a connected content decision process.
The market is the starting point.
ContentHeat starts from market signals, not from prompts. Four data domains feed one connected way to understand what matters, choose a direction and keep it on-brand.
Social market data
What audiences say and what is trending: conversations, emerging topics, needs and tensions.
E-commerce market data
What the market buys, and at what price: category movement and purchase context.
Brand intervention data
What the brand has published, and how it performed.
First-party brand knowledge
Guidelines, verified assets, product truths and past decisions.
Evidence becomes a content decision.
- What
- What the data shows, with its source.
- So what
- Why it matters to the audience and brand.
- Now what
- A Content Direction, angles and tone to explore.
- Avoid
- Low-fit conversations and brand risks.
Data platforms and coverage follow the scope agreed for each engagement.
The market-first creative content loop.
Six steps turn better insights into better decisions and better creative. Some run today; the rest are the direction of the product, and are marked as such.
Content Intelligence
What is happening and which directions have evidence?
Status: Live today
Content Production
Which creative options should we explore?
Status: Live today
Content Prediction
Which options are more likely to work?
Status: Not live yet
Decision & Deployment
What do we launch, why, and what does success look like? Step-by-step approval runs today.
Status: Partly live
Content Validation
Did it work against the success definition set before launch?
Status: Not live yet
Learning
What should the brand know before the next cycle?
Status: Next phase
ContentHeat starts from market signals, not from prompts. Learning from every content decision is where it is heading: the foundation is recorded today, the learning arrives in the next phase.
Content decisions, operated as one learning system.
Vision
Build creative decision capabilities that mature over time, combining market evidence, brand knowledge and human judgment into one learning system.
Six operating principles
People decide.
ContentHeat provides evidence and options, not creative verdicts.
AI expands exploration.
It is not a funnel every idea must pass through.
Evidence stays visible.
Every recommendation shows its source.
Exploration is protected.
20-30% of options are kept for deliberate creative bets.
Success is defined before launch.
No reverse-engineered validation.
Learning is traceable.
Every lesson links to its content, context and decision.
One Direction. More ways to create.
Start with a published Brand Kit, a ready campaign and an approved Content Direction. Give every AI Content its own Content Angle.
Select
Choose channels, formats and volume.
Generate
Explore captions with image, video or text only, each piece with its own Content Angle.
Refine
Edit by chat. See what changes and what stays in the Edit Plan.
Review
Brand Check first. Then the right people approve each version.
Create for your channels
- TikTok
- Threads
- YouTube Shorts
- Zalo OA
Posts, carousels, stories, reels and short videos, up to 10 pieces per run. Video (9:16, about 10 seconds) is made only from an approved visual.
A text-only edit keeps the approved visual. Each refinement creates a traceable version.
Your brand rules have a place in every version.
AI at scale, without losing the brand. ContentHeat builds your rules, checks and approvals into every piece of content.
10 brand safeguards, built into the system
01-04
Define the rules
Versioned Brand Kit
One published rulebook that every piece of content reads.
Hard & soft rules
Each rule cites its page in the brand guideline.
Verified brand assets
Usage rights are confirmed before any logo enters a kit.
Campaign rules
Required, optional and forbidden, never overriding brand rules.
05-08
Check every output
Approved exceptions only
Style exceptions need owner approval. Core logo, tagline and content policy have none.
Global & industry policy
Platform policy plus industry rule packs that no brand or campaign can loosen.
Template-composed logo
Logo and disclosure are composed by template, never drawn by AI. Text in visuals is re-read.
Brand Check on every version
Text, images and video frames. Hard-rule failures block approval.
09-10
Keep people accountable
Configurable approval flow
Up to 4 approval steps, for example Agency, Client, Legal. Creators cannot approve.
Exportable audit trail
Every version records who, when, which Direction and which Brand Kit. Exportable per campaign (CSV / PDF).
Brand governance lives in the system, not in email threads.
Every version gets a Brand Check result.
The brand turns its guideline into cited rules. Owners accept, edit or reject each proposed rule, and missing items are marked "Not found in document", never filled in by AI. ContentHeat checks each new version before a person approves.
PASS
No violation.
NEEDS REVIEW
A soft rule or human attention is needed.
FAIL
A hard rule is violated. Approval is blocked until it is fixed.
Each finding shows what, why, where and how to fix. Owner overrides need a written reason and are logged. New content reads the new Brand Kit; old content keeps its kit.
One system. Clear human roles.
ContentHeat connects brand ownership, creative expertise and market intelligence without blurring accountability.
Brand
Decision owner
- Publishes the Brand Kit and rules
- Approves or rejects each version
- Owns brand data and decisions
Roles: ownerreviewer
Agency / creative team
Creative operator
- Builds Directions and content options
- Refines content by chat
- Develops ideas with or without the Engine
Roles: strategistcreator
YouNet
Intelligence & platform partner
- Delivers Content Intelligence
- Sets up Brand Kit and taxonomy
- Operates the platform and cost controls
Roles: admin
AI disclosure appears on every AI-generated visual. ContentHeat recommends. People decide.
Choose the deployment model that fits your environment.
Cloud prioritizes speed. Private options prioritize control and data isolation. In every model, the brand owns its data, assets and decisions.
Cloud
Faster to launch. Lighter to operate.
- YouNet-managed infrastructure
- Lower internal IT workload
- Flexible scaling
- Best fit
- Pilot-first, cloud-ready, speed priority
- Deployment
- Faster
- IT involvement
- Minimal
On-premise
Greater control over infrastructure and data.
- Enterprise-controlled environment
- Stronger data & access governance
- Deeper internal integration
- Best fit
- Strict security, data residency, existing architecture
- Deployment
- Depends on IT readiness
- IT involvement
- Required from day one
What runs today. What comes next.
ContentHeat is built in phases. Today's workflow already records every direction, version and approval, the foundation for the memory and learning of the next phase.
Live
Phase 1. Signal to approved content
- Signals: Content Intelligence, public context and hand-picked brand posts
- Content Direction built from evidence, Brand Knowledge and campaign context
- AI Content, one Content Angle per piece
- Brand Check and approval, step by step
Next
Phase 2. Memory & learning
- Content opportunity: why make content now, dated and with evidence
- Memory & learning: what each cycle teaches, carried into the next
Every approved version builds the record. Every recorded outcome strengthens the next decision.
YouNet, the Measure Group powering Marketing Systems.
YouNet Group builds measurement, intelligence and operating architecture so marketing can operate as a unified, accountable and scalable system. ContentHeat is its product for content decisions.
- Social media intelligence
- E-commerce intelligence
- MarCom activation solutions
- Years in operations
- 18+
- Brands
- 7+
- Technology platforms
- 7
- Employees
- 450+
+15,000 clients from all verticals and counting. Expanding across Southeast Asia, centralizing intelligence and analysis across markets into a single benchmark.
Bring evidence into your next content decision.
Connect market context, creative options and brand governance in ContentHeat.
Read how ContentHeat handles data and the terms of use.